SapientNitro sponsors Tales from the Towpath

SapientNitroWe are really excited to announce that SapientNitro are sponsoring Tales from the Towpath! Here’s some information about their work:

SapientNitroSM, part of Sapient® (NASDAQ: SAPE), is a new breed of agency redefining storytelling for an always-on world. We’re changing the way our clients engage today’s connected consumers by uniquely creating integrated, immersive stories across brand communications, digital engagement and omni-channel commerce. We call it Storyscaping, where art and imagination meet the power and scale of systems thinking. SapientNitro’s unique combination of creative, brand and technology expertise results in one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients, such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target and Vodafone, in 31 cities across The Americas, Europe and Asia-Pacific. For more information, visit

Storyscaping® is how we help our clients create experiences and tell their story in ever-present and never ending ways by marrying imagination with systems thinking. The power and intimacy of story is enabled through a vast interconnection of technologies and platforms that weave into the lives of connected consumers and make it ever-actionable, regardless of where or when a person comes in or out of it. Whether they’re experiencing it in advertising, social conversations or clicking the buy button, Storyscaping® creates a ubiquitous presence for a brand’s story and promise in this always-on world of possibilities. And now we’ve literally written the book on it to share our approach and methodology. Visit to learn more.

What is interactive story-telling?


Use red-green glasses to view in 3D

I’ve just returned from an amazing RIDERS project summer school (Research in Interactive Drama Environments, Role-Play and Storytelling) at York University. We experimented with a variety of storytelling methods from LARP (Live Action Role Play) to 3D film-making. We debated interactivity long into the night, took 3D photographs of ducks and told our favourite joke using only audio. My creative juices are overflowing (like the Medlock into the Bridgewater Canal) and I can’t wait to put some of my newly found skills and ideas into action on this project!